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These terms of service (“TOS”) apply to you and Betville Corporation Oddsjakt Sweden AB, address Örtagårdsvägen 63,145 73 Norsborg, Sweden, ("Betville”) regarding your use of Betville´s Apps, websites, discussion forums and related services ("Services"). Use of the Services is also governed by Betville´s Privacy Notice available at https://www.betville.se/privacy, which is incorporated by reference. For United States residents, these TOS contain a binding arbitration clause in Article 8 and a class-action waiver that affects your rights about how to resolve disputes. If you live in the United States, please read it carefully. Except where you opt out, and except for certain types of disputes described in Section 8, you agree that any disputes arising between you and Betville will be resolved by binding, individual arbitration and you waive your right to participate in any class-action lawsuit or class-wide arbitration.

As a precondition for using the Services, you must agree to these TOS. If you accept these TOS, you represent that you are age 18 or older. If you are between the ages of 15 and 17 or otherwise do not have the authority to enter into agreements such as these TOS, you represent that your legal guardian, or a holder of parental responsibility, has reviewed and agreed to these TOS.

By using or otherwise accessing the Services, you agree to these TOS. If you do not agree to these TOS, you may not use or otherwise access the Services. Unless otherwise specified by a component of an applicable Service, the Services are free to use or download but may contain features that may allow you to make purchases within the Services.

If you access the Services from a social networking site ("SNS"), such as Facebook, you agree to comply with its terms of service as well as these TOS. Betville may issue additional policies related to specific components of the Services (including, but not limited to, forums, contests, sweepstakes or loyalty programs). Your right to use the Services is subject to such relevant policies and these TOS.

1. Right to Use the Services

Subject to these TOS, Betville hereby grants you a non-exclusive, non-transferable, nonsublicensable, limited right and license to use the Services for your personal, noncommercial use. The rights granted to you are subject to your compliance with these TOS.

Except as previously set forth, you do not receive any other license. Betville retains all right, title and interest in and to the Services, including, but not limited to, all copyrights, trademarks, trade secrets, trade names, proprietary rights, patents, titles, computer codes, audiovisual effects, themes, characters, stories, dialog, settings, artwork, sound effects, musical works, recordings made using the Services, moral rights, whether registered or not and all applications thereof. Unless expressly authorized by law, the Services may not be copied, reproduced or distributed in any manner or medium, in whole or in part, without Betville’s prior written consent. Betville reserves all rights not expressly granted to you herein.

The Services and its contents are licensed, not sold. You agree that you have no right or title in or to any content that appears in the Service, including, but not limited to, the Virtual Items or currency appearing in or originating from the Services, whether earned in the Services or purchased from Betville or third parties.

2. Purchases in the Services

Betville may license to you certain virtual goods to be used within the Service and which you may purchase with "real world" money or which you may earn or redeem via gameplay ("Virtual Items"). Virtual Items are licensed to you on a limited, personal, nontransferable, non-sublicensable, revocable basis and are intended solely for noncommercial use. Betville may manage, control, modify or eliminate Virtual Items at any time, with or without notice.

The transfer of Virtual Items is prohibited except where expressly authorized in the Services, as applicable.

Virtual Items do not have an equivalent value in real world money and are not a substitute for real world money. Neither Betville nor any other person or entity has any obligation to exchange Virtual Items for anything of value. Betville is not liable for hacking or loss of your Virtual Items.

Price and availability of Virtual Items are subject to change without notice.

By law, all purchases and redemptions of Virtual Items made through the Services are final and non-refundable. You acknowledge and consent that the provision of Virtual Items for use in the Services is a process that commences immediately upon purchase and that you forfeit your right of cancelation once the process has commenced. Accordingly, you agree that Betville is not required to provide a refund for Virtual Items for any reason. You further acknowledge that you will not receive money or other compensation for unused Virtual Items, regardless of whether your loss of license under these TOS was voluntary or involuntary. If you ask for your personal data to be deleted as described in Betville’s Privacy Notice, you will permanently forfeit all of your Virtual Items without the right to refund, as Betville will no longer be able associate such Virtual Items with you.

3. Code of Conduct

You agree that you will not, under any circumstances:

Use, either directly or indirectly, any cheats, exploits, automation software, bots, hacks, mods or any unauthorized third-party software designed to modify or interfere with the Services.

Use the Services in violation of any applicable law or regulation.

Use the Services for commercial purposes, including, but not limited to, to advertising, or solicitation, or transmission of any commercial advertisements such as spam emails, chain letters, pyramid or other get-rich-quick schemes.

Use the Services for fraudulent or abusive purposes including, but not limited to, using the Services to impersonate any person or entity, or otherwise misrepresent your affiliation with a person, entity or the Services;

Disrupt, interfere with or otherwise adversely affect the normal flow of the Services or otherwise act in a manner that may negatively affect other users' experience when using the Services.

Disrupt, overburden, or aid or assist in the disruption or overburdening of any computer or servers used to offer or support the Services.

Attempt to gain unauthorized access to the Services, to accounts registered to others or to the computers, servers, or networks connected to the Services by any means other than the user interface provided by Betville, including, but not limited to, by circumventing or modifying, attempting to circumvent or modify, or encouraging or assisting any other person to circumvent or modify, any security, technology, device, encryption, or software that is part of the Services.

Post any information, content or other material (or post links to any information or content) that contains nudity, excessive violence or is abusive, threatening, obscene, defamatory, libelous, or racially, sexually, religiously offensive or otherwise objectionable.

Engage in ongoing toxic behavior, such as repeatedly posting information on an unsolicited basis.

Attempt to, or harass, abuse, or harm, or advocate or incite harassment, abuse, or harm of another person, group, including Betville employees, directors, officers, and customer service representatives.

Make available through the Services any material or information that infringes any copyright, trademark, patent, trade secret, right of privacy, right of publicity, or other right of any person or entity, or which impersonates any other person, including, but not limited to, a Betville employee, director or officer.

Unless specifically authorized by law, attempt to decompile, reverse engineer, disassemble or hack any of the Services, or to defeat or overcome any of the encryption technologies or security measures or data transmitted, processed or stored by Betville, or to obtain any information from the Services using any method not expressly permitted by Betville.

Solicit or attempt to solicit login information or any other login credentials or personal information from other users of the Services.

Harvest, scrape or collect any information about or regarding other people that use the Services, including, but not limited to, through use of pixel tags, cookies, GIFs or similar items that are sometimes also referred to as spyware.

Post anyone's private information, including personally identifiable information/personal data (whether in text, image or video form), identification documents, or financial information through the Services.

Engage in any act that Betville deems to conflict with the spirit or intent of the Services or make improper use of Betville´s support services.

4. Third-Party Services

Services may include links to third-party services (including, but not limited to, advertisements displayed by third parties) and/or the third-party services may be made available to you via Services. These services may include, but are not limited to gameplay recording and sharing, social media connectivity and advertisements. These services are subject to respective third party terms and conditions. Please read these third-party terms and conditions, carefully as they constitute an agreement between you and the relevant third-party service provider to which Betville is not a party.

5. Accounts and Login Information

Certain elements of the Services may enable you to create an account or otherwise register with the Services (“Account”). You may be required to select a password for your Account or you may also use other credentials to access the Account ("Login Information"). You agree that you will not give your Login Information to anyone else or allow anyone else to use your Login Information or Account. You are solely responsible for maintaining the confidentiality of the Login Information, and you are responsible for all uses thereof, including purchases. Betville may assume that anyone logging into your Account using your Login Information is either you or someone logging in with your permission. Betville reserves the right to delete your Account if Betville observes no activity by you in relation to the Account for 365 days or more. In such event, you may no longer be able to access and/or use any Virtual Items associated with that Account and no refund will be offered to you.

6. User Contributions

The Services may allow you to create content, including, but not limited to, characters, screenshots or videos of your games (collectively “User Contributions”). In exchange for use of the Services, you hereby grant Betville a non-exclusive, royaltyfree, perpetual, irrevocable, fully transferable and sub-licensable worldwide right and license to use your User Contributions in any way and for any purposes including, but not limited to, the right to reproduce, copy, adapt, modify, perform, display, publish, broadcast, transmit, or otherwise communicate to the public by any current or future means and to distribute your User Contributions without any further notice or compensation to you of any kind.

Where not expressly prohibited by law, you hereby waive any moral rights of paternity, publication, reputation, or attribution with respect to Betville's and other players' use and enjoyment of your User Contributions in connection with the Services and related goods and services under applicable law. This grant of license to Betville, and the foregoing waiver of any applicable moral rights, survives any termination of these TOS.

Betville, its directors, officers and employees do not accept or consider unsolicited idea or product submissions of any kind (e.g. game or other product ideas, stories, screenplays, artwork, musical or audiovisual works, concepts or any other creative materials) in any format, by means of any transmission (“Unsolicited Content”). Please do not submit any Unsolicited Content to Betville or its directors, officers or employees. However, if you submit Unsolicited Content to us, you agree that such Unsolicited Content will not be treated as confidential, regardless of what you otherwise state in your accompanying message. You further agree that such Unsolicited Content may be used and exploited by Betville without compensation to you or any third party and you grant Betville a perpetual, non-exclusive, irrevocable, fully paid, royalty free, sub-licensable and transferable (in whole or in part) worldwide license to use, exploit, reproduce, transmit, amend, display and exhibit Unsolicited Content in all current or future media for any purpose and to create derivative works based upon the Unsolicited Content.

7. Communications between Users of the Services

Betville assumes no responsibility for the conduct of other users of the Services and assumes no responsibility for monitoring the Services for inappropriate content or conduct. Betville does not, and cannot, pre-screen or monitor all content or conduct of users. Your use of the Services is at your own risk.

By using the Services, you may be exposed to content or conduct that is offensive, indecent or otherwise not in line with your values. Betville may utilize technology to monitor and/or record your interactions with the Services or communications (including, but not limited to, chat text) when you are using the Services. You irrevocably consent to such monitoring and recording. Accordingly, you agree that you have no expectation of privacy concerning the transmission of any content within the Services, including, but not limited to, chat text or voice communications. Betville reserves the right at its sole discretion to review, monitor, prohibit, edit, delete, disable access to or otherwise make unavailable any content made available by users of the Service without notice for any reason or for no reason at any time. If at any time Betville chooses, at its sole discretion, to monitor the Services, Betville nonetheless assumes no responsibility for content made available by users of the Services, and Betville assumes no obligation to modify or remove any inappropriate content.

8. Binding arbitration / Class waiver

If you are a United States resident or otherwise make any claim against Betville in the United States, you expressly agree that any legal claim, dispute or other controversy between you and Betville arising out of or otherwise relating in any way to Services, including controversies relating to the applicability, enforceability or validity of any provision of these TOS or Betville´s Privacy Policy (collectively "Disputes"), shall be resolved in confidential binding arbitration conducted before one commercial arbitrator from the American Arbitration Association ("AAA"), rather than in a court, as described herein. The arbitration will be governed by the AAA's commercial arbitration rules and, if the arbitrator deems them applicable, the supplementary procedures for consumer related disputes (collectively "Rules and Procedures"). You acknowledge that you are voluntarily and knowingly forfeiting your right to a trial by jury and to otherwise proceed in a lawsuit in state or federal court

Payment of arbitration costs will be governed by the AAA's fee schedule, unless you are able to show that your portion will be prohibitive as compared to litigation costs, in which case Betville will pay as much of your arbitration costs as the arbitrator deems necessary to prevent the arbitration from being cost-prohibitive as compared to litigation costs. Betville also reserves the right in its sole and exclusive discretion to assume responsibility for all arbitration costs imposed by the AAA. Each party agrees to pay its own attorneys' fees and expenses unless there is a governing statutory provision that requires the prevailing party to be paid attorneys' fees and expenses.

The arbitration may be conducted in Los Angeles, California or, upon your request, in the city closest to you location where AAA maintains an office. The arbitrator's award shall be final and binding on you and Betville and may be entered as a judgment in any court of competent jurisdiction.

For more information on AAA, its Rules and Procedures, and how to file an arbitration claim, you may call AAA at 800-778-7879 or visit the AAA website at www.adr.org. As an exception to the binding arbitration rule, to the extent the Dispute arises from:

1. A violation of Betville´s intellectual property rights in any manner;

2. Any claim related to, or arising from, allegations of theft, piracy, unauthorized use or a violation of the United States Computer Fraud and Abuse Act or Section “Code of conduct” of these TOS; and

3. Any claim for equitable relief;

then both parties agree that a party may seek injunctive remedies (or an equivalent type of urgent legal relief) in any court with jurisdiction over the other party. In addition to the foregoing, either party may assert an individual action in small claims court for Claims that are within the scope of such court's jurisdiction in lieu of arbitration.

To the extent permissible under applicable law, all Disputes shall be resolved by binding confidential arbitration on an individual basis. You expressly agree that no other Disputes shall be consolidated or joined with your Dispute, whether through class arbitration proceedings or otherwise.

You and Betville agree that there is no right or authority for any dispute to be arbitrated on a class-action basis or to utilize class action procedures, there is no right or authority for any dispute to be brought in a purported representative capacity or as a private attorney general, and no arbitration shall be joined with any other arbitration.

You may opt out of this obligation to arbitrate. If you do so, neither you nor Betville can require the other to participate in an arbitration proceeding. To opt out, you must notify Betville in writing within 30 days of the date that you first became subject to this arbitration provision. You must use this address to opt out: Betville Corporation Oddsjakt Sweden AB, ATTN: Legal Department, Örtagårdsvägen 63,145 73 Norsborg, Sweden. You must include your name and residence address and a clear statement that you want to opt out of this arbitration clause.

To begin an arbitration proceeding, you must send a letter to: Betville Corporation Oddsjakt Sweden AB, ATTN: Legal Department, Örtagårdsvägen 63,145 73 Norsborg, Sweden requesting arbitration and describing your claim.

Betville will provide 30-days’ notice of any changes to this Section “Binding arbitration/ Class waiver” through the Services or via other similar means. Changes will become effective on the 30th day and will apply prospectively only to any claims arising after the 30th day.

9. Suspension and Termination for your Breach

Without limiting any other remedies available to Betville, if Betville believes that you are in breach of these TOS, Betville reserves the right to take any of the following actions, whether individually or in combination, and either with or without notice to you: (i) delete, suspend and/or modify your Account or parts of your Account; (ii) limit, suspend and/or terminate your access to the Services; (iii) modify and/or remove any of your Virtual Items; (iv) reset and/or modify any game progression or benefits and privileges associated with you, such as any level or score you have reached in the Services.

10. Availability of the Services

Betville may limit, suspend or terminate the Services, or portions thereof, and take technical and legal steps to prevent users from accessing the Services if Betville believes they are creating risk or possible legal liabilities, infringing intellectual property rights of third parties, or not acting in accordance with the letter or spirit of these TOS.

Betville reserves the right to stop offering and/or supporting the Services or a part thereof (e.g. a game or a feature of a game) at any time, at which point your license to use the Services or a part thereof will be terminated automatically. In such an event, unless otherwise required by applicable law, Betville does not have to provide refunds for Virtual Items or other items in connection with such discontinued Services.

11. Disclaimer

To the fullest extent permissible under applicable law, the Services are provided to you “AS IS,” without warranty, assurances or guarantees of any kind. It may have defects, and your use is solely at your risk. Betville does not make, and hereby disclaims any and all express, implied or statutory warranties, including implied warranties of condition, uninterrupted use, accuracy of data (including, but not limited to, location data), merchantability, satisfactory quality, fitness for a particular purpose, non-infringement of third-party rights, and warranties (if any) arising in the course of dealing, usage, or trade practices. Betville does not warrant against interference with your enjoyment of the Services; that the Services will meet your requirements; that operation of the Services will be uninterrupted or error-free; that the Services will interoperate or be compatible with any other services; or, that any errors in the Services will be corrected. No oral or written advice provided by Betville, its employees or other representatives constitute a warranty.

Some jurisdictions do not allow disclaimers such as those set forth above; thus, the above terms may not apply to you. Instead, in such jurisdictions, the foregoing disclaimers shall only apply to the extent permitted by the laws of such jurisdictions. Moreover, you may have additional legal rights in your jurisdiction, and nothing in these TOS shall infringe upon the statutory rights that you may have as a consumer of the Services.

12. Limitations of Liability

In no way will Betville be liable for special, incidental or consequential damages resulting from access, use or malfunction of the Services, including but not limited to, damages to property, loss of goodwill, device failure or malfunction and, to the extent permitted by law, damages for personal injuries, property damage, lost profits or punitive damages from any causes of action arising out of or related to these TOS or the Services, whether arising in tort (including negligence), contract, strict liability or otherwise and whether or not Betville has been advised of the possibility of such damages. For purposes of Article 12 “Limitations of Liability,” Betville’s licensors and other partners are third-party beneficiaries to the limitations of liability specified herein and may enforce these TOS against you.

In no way will Betville´s total aggregate liability arising out of or in connection with these TOS, the Privacy Notice or the Services exceed the higher of: (i) the actual price (if any) you paid for the license to use Virtual Items; or (ii) one hundred euros (€100). The exclusions and limitations of damages are fundamental elements of the basis of the agreement between Betville and you.

Some jurisdictions do not allow certain limitations of liability such as these stated above; thus, the above terms may not apply to you. Instead, in such jurisdictions, the foregoing limitations of liability shall apply only to the extent permitted by the laws of such jurisdictions. Moreover, you may have additional legal rights in your jurisdiction, and nothing in these TOS will infringe upon any statutory rights you may have as a consumer of the Services.

You agree to indemnify, defend and hold Betville (and Betville´s officers, directors, agents, subsidiaries, joint ventures and employees) harmless from any claim, demand, damages or other losses, including reasonable attorneys' fees, asserted by any thirdparty resulting from or arising out of your use of the Services, or any breach by you of these TOS; however, the foregoing does not apply if the third-party claim is not attributable to your intentional or negligent behavior.

13. Copyright and DMCA

If you believe the Services or any of its content infringes your copyrights, please send a notice to: Betville Corporation Oddsjakt Sweden AB, Legal Department, Örtagårdsvägen 7, 703 52, Stockholm, Sweden or alternatively via email to: legal@betville.se. Notices sent to the specified address will reach Betville´s registered DMCA agent. Please include all of the following in your DMCA notice:

Identify the copyrighted work that you claim has been infringed. If your DMCA notice covers multiple works, you may provide a representative list of such works.

Identify what you claim is the infringing material, including a description of where the material is located. Your description must be reasonably sufficient to enable Betville to locate the material.

Provide your full legal name, mailing address, telephone number, and (if available) email address.

Include the following statement in the body of the DMCA notice:

“I have a good-faith belief that the use of the material is not authorized by the copyright owner, its agent, or the law. I represent that the information in this DMCA notice is accurate and, under penalty of perjury, that I am the owner of the copyright or authorized to act on the copyright owner’s behalf.”

Please note that under 17 U.S.C. 512(f), if you knowingly misrepresent that a material or activity is causing infringement, you may be liable for damages, including the costs and attorneys’ fees incurred by us or our users. If you are unsure whether the material or activity you are reporting is causing infringement, you may wish to contact an attorney before serving a notice to Betville.

14. Links to Third-party Products and Services

Betville may link to third-party websites or services from the Services. You understand that Betville makes no promises regarding any content, goods or services provided by such third parties and, you understand Betville does not endorse them. Betville is also not responsible to you in relation to any losses or harm caused by such third parties. Any charges you incur in relation to these third parties are your responsibility. You understand that when you provide data to such third parties you are providing it in accordance with their privacy policy (if any) and you understand Betville´s Privacy Notice does not apply in relation to such data.

15. Changes to these TOS

Notwithstanding Article 8 “Binding arbitration / Class Waiver,” Betville may update these TOS from time to time in response to changing legal, technical or business developments. When Betville updates these TOS, Betville will take appropriate measures to inform you via the Services or otherwise, in accordance with the significance of the changes Betville makes.

By continuing to access or use the Services after updates become effective, you agree to be bound by the updated TOS.

16. Governing Law

If you are a United States resident, in addition to Article 8 above, “Binding Arbitration / Class Waiver,” these TOS are governed by the laws of the State of California and applicable federal laws regardless of conflict of law provisions. If you are a resident outside the United States, you agree that all disputes between you and Betville shall be governed by the laws of Finland, regardless of conflict of law provisions. You agree that any claim or dispute you may file against Betville must be resolved exclusively by a court located in Espoo, Finland.

If the jurisdiction of your domicile prohibits Betville from enforcing the governing law provision, nothing in these TOS limits your rights based on the laws governing your domicile.

17. Assignment, Severability and Entire Agreement

Betville may assign these TOS, in whole or in part, to any person or entity at any time with or without your consent. You may not assign or delegate any rights or obligations under these TOS or the Privacy Notice without Betville’s prior written consent, and any unauthorized assignment and delegation by you is void.

If any provision of these TOS is held to be invalid or unenforceable, such provision will be limited or eliminated to the minimum extent necessary, and the remaining provisions of these TOS will remain in full force and effect. Betville’s failure to enforce any right or provision of these TOS will not be deemed a waiver of such right or provision.

This TOS and Privacy Notice set out the entire agreement between you and Betville regarding the Services and supersede all earlier agreements and understandings between you and Betville.

Any failure by Betville to exercise or enforce any of its rights under these TOS does not waive its right to enforce such right. Any waiver of such rights shall only be effective if it is in writing and signed by an authorized representative of Betville.

If you have any questions about these TOS, please contact support@betville.se.

This notice explains how Betville Corporation (referred to as “we” in this notice) collects, stores, uses, or otherwise processes the personal data of end users of our Services as defined below (referred to as “you” in this notice), and what rights you have if we are processing your personal data.

In this notice, “Services“ refers to our Application, Websites, and any related services or properties we control; “App” refers to applications, and other products, including Betville Sports service and many others; and “Websites” refers to websites and other online properties we control,including https://www.Betville.se and https://www.Oddsjakt.com. The expression “your data” is used when referring to personal data that relates to you as an identified or identifiable individual.

It is important that you read this notice before accessing or using the Services so that you are aware of how and why we may use data relating to you. In addition to this notice, we encourage you to carefully review our Terms of Service, which govern your use of our Services.

1 Data controller

By “data controller”, we mean an entity that determines how and why personal data is processed. With regard to the activities described in this notice, we are the data controller. Our company name is Betville Corporation. Our address is Give me the address 7, 703 52, Stockholm, Sweden.
ÖRTAGÅRDSVÄGEN 63, 145 73 Norsborg Stockholms län, Sweden.

While operating the Services, we may share your data with partners we work with. Some of these partners are data controllers independently of us and, therefore, independently determine how and why they process your data. For more information on these partners and the ways in which they may process your data, please refer to section 6 of this notice.

2 Contact information

In matters related to this notice, you can reach us by email at privacy@Betville.se. We have also designated a Data Protection Officer (“DPO”) to oversee our data protection related matters. If you have any questions or concerns about the way we use your data, you may contact our DPO by email at dpo@Betville.se.

3 Why do we process your data and on what basis?

To perform our contract with you, we may process your data as necessary to:

1. create and maintain an account for you in our App or other Services where applicable,

2. enable you to use our App or use our other Services,

3. provide the correct version of our App or other Services to you (for example, selecting an appropriate language version for you),

4. where available, enable you to communicate with other users in our app or other Services (for example, by providing chat, forums, or other similar features),

5. send you service-related communications (for example, technical notices, security alerts, or administrative messages), or

6. verify your profile or other transactions in our app or other Services.

Based on our legitimate interest to make our Services the best they can be, we may process your data to:

1. operate and maintain our Services (for example, by making sure our Services are secure and function as intended),

2. troubleshoot or debug any bugs, errors, or other issues in our Services,

3. measure and analyze the use of our Services or data we collect through our Services (for example, to discover trends or other insights or to inform our operations),

4. create data that is not identifiable to you (for example, aggregate data), which we may then use and share freely,

5. conduct surveys or other research to learn more about our users, or

6. improve our current Services or develop new Services.

Based on our legitimate interest to make sure you have the best possible user experience in our app, we may process your data to:

1. personalize your app experience in our App based on your activity,

2. provide you with offers and rewards in our app based on your activity,

3. where available, enable your activity across multiple devices (for example, by allowing you to connect a third-party account with our App for that purpose),

4. where available, provide social features (for example, groups, matchmaking, or leaderboards) or events in our App or other Services,

5. handle your support requests or otherwise manage our relationship with you, or

6. send you service-related communications (for example, technical notices, security alerts, or administrative messages).

Based on our legitimate interest to make sure our Services are a fair and safe environment for all users, we may process your data to:

1. moderate and monitor the use of our App or other Services (including any messages sent through the Services), either automatically or manually, or

2. ensure that our Terms of Service and, in particular, our Code of Conduct are followed. Based on our legitimate interest to promote our Services and to make sure we reach interested audiences, we may process your data to:

3. keep track of installations of our App (including the source of each install),

4. measure, analyze, and improve the effectiveness of our advertising (including our advertising outside of our Services),

5. send you communications about offers, rewards, events, or other news related to our Services or other operations,

6. request our advertising partners to show or not show our ads to you based on your activity (including by limiting the number of times you see our ads), or

7. request our advertising partners to advertise our App or other Services to audiences who they believe have interests similar to yours.

Based on our legitimate interest to provide you with relevant ads in our App and to fund our Services so that we can keep providing them to you, we may process your data to:

1. show ads to you in our App, either from us or our advertising partners,

2. keep track of your activity in our App to learn about your interests and improve the advertising in our Apps, or

3. personalize, or allow our advertising partners to personalize, the ads you see in our Apps to make them more relevant to you.

Based on our legitimate interest to safeguard our operations, we may process your data to:

1. detect, investigate, or prevent fraud or fraudulent or otherwise unauthorized behavior,

2. audit our operations or processes (for example, to verify that they function as intended and according to regulatory or contractual requirements), or

3. establish, exercise, or defend our legal rights to the extent permitted by applicable laws and regulations.

With your consent, we may process your data:

1. to send you newsletters or other similar communications if you have subscribed to them (for example, through a subscription form on our Websites) or

2. for other purposes explained to you when we ask for your consent (for example, using your GPS location to provide location-based experiences).

Finally, we may process your data as necessary to:

1. comply with legal obligations which we believe apply to us (including accounting and tax requirements and requirements to provide information to competent authorities upon due request) or

2. protect your vital interests or the vital interests of another person.

In addition, we may process your data for additional purposes which are compatible with any of the purposes listed above.

We do not use your data to make automated decisions which significantly affect you. By an “automated decision”, we mean a decision made by an information system without any human intervention.

3.1 Advertising

Advertising funds our Services and enables us to make our Apps available free of charge. In our Apps, we show our own ads and also ads from third parties. We also advertise outside of our Services on third-party properties such as websites or applications. This section provides more information on how we may use your data for advertising purposes, and how you can control the use of your data for these purposes.

Mobile advertising relies on the use of certain online identifiers, in particular Advertising IDs but also IP addresses or other identifiers. An “Advertising ID” is an alphanumeric string of digits provided by the operating system of a device. It is consistent across applications from different publishers. The Advertising ID is known as the Identifier for Advertisers (“IDFA”) on iOS devices and Google Advertising Identifier (“GAID”) on Android devices.

Advertising IDs are used for interest-based advertising and other advertising related purposes. You can control the extent to which your Advertising ID is used for these purposes. Using the privacy settings on your device, you can typically reset and/or limit the use of your Advertising ID. For example, you can “limit ad tracking” on iOS devices or “opt out of interest-based ads” on Android devices. These settings are specific to each device, which means that you should set them to your desired state on each of your devices individually. It may take some time for your updated settings to take effect. Please consider that resetting or limiting the use of your Advertising ID will not stop you from seeing ads, but the ads you see may be less relevant to you.

For more information on mobile privacy settings, you may refer to third-party resources such as:

https://www.networkadvertising.org/mobile-choice When you see ads in our Apps, we may share your Advertising ID and IP address with our advertising partners. Our advertising partners may also collect information directly from our Apps through technologies such as software development kits (SDKs). In each case, they may use your data for a number of purposes, including to limit the number of times you see an ad or to personalize the ads you see to make them more relevant to you (for example, based on the past activity they have associated with your Advertising ID).

When you see our ads outside of our Services (for example, on third-party properties such as websites or applications), the ad network involved in delivering that ad to you may, based on information such as the past activity they have associated with your Advertising ID, have determined that you may be interested in our Services. Ad networks may also use your data to:

limit the number of times you see our ads,

inform users who have previously used our App about new content, updates, or other news related to those Apps, or

refrain from showing our ads to users who already use the App being advertised.

In addition, ad networks may provide services where they use Advertising IDs or other identifiers to find users who are likely to be interested in our Services because their past activity or interests are similar to those of others known by the ad network to use our Services.

For both ads in our Apps and our ads outside of our Services, Advertising IDs or other identifiers are also used for ad measurement, which involves the collection of metrics such as total views, clicks, or installs generated by an ad. Measurement data may be directly or indirectly collected or received by multiple parties involved in ad delivery (including us and our advertising partners), for example through technologies such as web beacons inserted into ads. It is used for purposes such as to provide measurement services, to detect, investigate and prevent fraud or fraudulent behavior, or to settle payments between the parties involved in ad delivery.

3.2 Cookies and similar technologies on our Websites

Like most websites today, our Websites may use cookies or similar technologies (for example, local shared objects or web beacons).

A “cookie” is a small file your browser stores when told to do so by a website. Cookies can be set by either the website you visit (“first-party cookies”) or a third party involved in providing content, functionality, or services such as analytics or advertising for the website you visit (“third-party cookies”). Cookies are typically used to identify or “remember” your device, for example to enable functionality, facilitate audience measurement, improve performance, or store your preferences. Using your browser or device settings, you can control the use of cookies, for example by disabling some or all cookies or configuring your browser or device to notify you when cookies are being set. However, please consider that disabling cookies may affect your ability to use the Services.

4 What data do we process?

We may process the following data relating to you:

1. your name, email address, or other contact information if you have provided them to us (for example, when registering an account or subscribing to our communications),

2. online identifiers such as your in-App alias, IP address, identifiers we assign to your account, or hardware or operating system based identifiers including your Advertising ID,

3. technical information about the device you use for our Apps or use our other Services (for example, information about its type, model, manufacturer, operating system, language, display, processor, or memory),

4. your coarse location (for example, country, state, or city), inferred from your IP address,

5. information about your use of the Services (for example, information about your progress in our Apps, your visits to our Websites, or your interactions with ads in our Apps),

6. information about your interactions with our ads outside of the Services (for example, on third-party websites or applications), including information on how you were referred to our Apps or other Services,

7.crash logs or other information related to bugs, errors, or other issues in our Services,

8. inferences we make based on your activity in our Services,

9. messages or other communications you send to us or through the Services (for example, your chat messages in our Apps or emails you send to our support team),

10. if you choose to connect a third-party account (for example, a social media account) with our Services, information we receive from the third-party account provider (for example, an account name, identifier, or email address to enable cross-device profile or a profile name, picture, or friends information to provide social features),

11. if you have subscribed to our communications, your content preferences or other information you submit to us when subscribing to our communications,

12. if you participate in our surveys or other research, any comments, feedback, responses, or other information you provide to us when doing so (for example, information about your background or experience with our Apps),

13. any other information you choose to submit to us through our Services or otherwise, and

14. with your consent, other information explained to you when asking for your consent (for example, your GPS location for location-based experiences).

We do not expect or intend to collect or otherwise process any special categories of data relating to you. By special categories of data, we mean genetic, biometric or health information, information revealing racial or ethnic origin, sex life or sexual orientation, political opinions, religious or philosophical beliefs or trade union membership, or information about your criminal offences or convictions. Please do not provide this kind of information to us or use the Services to make it available to others.

5 Where do we collect your data from?

We may collect data relating to you from the following sources:

1. directly from you when you submit it to us (for example, when registering an account with us, subscribing to our communications, sending support enquiries to us, or responding to our surveys),

2. directly from you and/or your device by automatic means when you use our Services or interact with our ads outside of our Services (for example, on third-party websites or applications), including through cookies or similar technologies or software development kits (SDKs),

3. if you interact with ads in our Apps or our ads outside of our Services (for example, on thirdparty websites or applications), from our advertising partners involved in the delivery and measurement of those ads,

if you choose to connect a third-party account (for example, a social media account) with our Services, from the third-party account provider, or

4. with your consent, from other sources explained to you when asking for your consent.

Providing data to us is not mandatory. However, we are unable to provide the Services, or some parts or features of the Services, without processing your data. If you use our Services, we will collect data relating to you for some or all of the purposes described in this notice, depending on the Services you decide to use and your choices when using them. You have a number of options to limit or control the extent to which your data is processed. For example, you can choose to not connect your third-party accounts with our Apps, use your device settings to reset or limit the use of your Advertising ID, or disable some or all cookies from your browser settings.

6 Who do we share your data with?

We may share your data with third parties to achieve the purposes described in this notice. This may include sharing data with the following types of recipients:

1. other companies in the Betville group, for example where they help us develop or operate our Apps or other Services,

2. persons or companies outside of the Betville group that provide services to us and process data on our behalf when providing those services (for example, providers of hosting services, analytics services, services that add functionality to the Services, or other services that help us develop and operate our Services),

3. other partners we work with while providing the Services (who may process your data independently of us), including advertising partners and others

4. prospective or actual buyers (including their agents or advisors) in the context of a planned or actual acquisition, merger, or other business restructuring,

5. competent courts of law or other government authorities where we believe disclosure is necessary as a matter of applicable law or regulation,

6. any person or entity where we believe disclosure is necessary to exercise, establish or defend our legal rights or to protect your or another person’s vital interests, or

7. with any other person or entity with your consent.

In addition, please consider that some information you submit or make available through the Services may be visible to other users of our Services. This typically applies to, for example, your public profile information in our Apps (such as your in-App alias), your chat messages in our Apps, and information used to provide social features such as groups or leaderboards.

In connection with the processing activities described in this notice, your data may be transferred to and/or processed in countries outside of the European Union (“EU”) and the European Economic Area (“EEA”). For example, a number of servers we use for hosting data are located in the United States, and some of our group companies or the service providers we use to provide the Services may be located outside of the EU and the EEA. These countries may have data protection laws that differ from the laws of your country. In these cases, we will provide appropriate safeguards to protect your personal data. These safeguards may include compliance with the European Commission’s standard contractual clauses for transfers of personal data or reliance on the EU-US Privacy Shield framework. Upon request, we can provide you a copy of the European Commission’s standard contractual clauses and further details on the applicable safeguards.

7 How long do we keep your data?

We will keep your data for as long as necessary to achieve the purpose(s) for which it was collected, including to provide you with the Services or to comply with any legal, accounting, or reporting requirements. We may periodically delete or de-identify inactive accounts or other data in our Apps or other Services.

After the applicable retention period, we will either delete or de-identify your data or, if neither deletion or de-identification is possible (for example, due to data being stored on a backup server), isolate your data from further processing until deletion or deidentification is possible. We may continue to use data that is not identifiable to you (for example, aggregate data).

8 How do we keep your data secure?

We have adopted measures to provide your data a level of security appropriate for the degree of risk involved with the processing activities described in this notice. These measures are designed to protect your data against accidental or unlawful destruction, loss, or alteration as well as unauthorized disclosure or access. The specific measures we employ vary, but typically include, for example, encryption in transit, pseudonymization of identifying data where feasible, controls to limit access to services or systems that contain personal data, and maintaining procedures to handle any suspected security incidents.

9 Your rights

If we are processing your data, you have the right to:

1. access, correct, or request the deletion of your data,

2. request us to restrict our processing of your data,

3. object to our processing of your data to the extent our processing is based on our legitimate interests or the legitimate interests of a third party, or

4. where technically feasible, request a copy of the personal data you have provided to us in machine-readable format.

Where our processing of your data is based on your consent, you also have the right to withdraw your consent at any time. Please be aware that we may continue processing your data despite your withdrawal of consent, if we have a lawful basis for doing so.

To access your data in our Apps or to request its deletion, please use the automatic tools provided in our Apps. These tools are specific to each of our Apps. You will find them in the App settings under “Terms & Privacy” or a similarly named option. On the same page, you can also opt out of our personalized offers, where applicable. We ask you to primarily use these tools to submit requests, because that helps us validate, process, and fulfill your request more quickly and reliably.

To unsubscribe from our marketing communications, please use the unsubscribe link provided in the messages we send. The unsubscribe link is typically found at the end of the message.

To exercise any of your rights, you may also contact us at privacy@Betville.se. To fulfill requests submitted by email, we may need to confirm your identity to verify your right to make the request, which may involve requesting additional information from you. For example, we may ask you to provide sufficiently detailed information about the account to which the request relates to enable us to confirm that you are the account holder or acting on their behalf. While we will usually not do so, we reserve the right to charge you an appropriate fee for the exercise of your rights where permitted by applicable laws and regulations.

Finally, you always have the right to lodge a complaint with your local data protection authority regarding our processing of your data. For more information, please contact your local data protection authority (for example, the Office of the Data Protection Ombudsman in Sweden).

10 Note for California residents

If you are a California resident, please be aware that under the California Consumer Privacy Act of 2018, as amended (“CCPA”), you are entitled to receive specific information on how we process your data. You also have specific rights to your data, including the right to opt out of the sale of your personal information. To review this specific information and familiarize yourself with your rights under the CCPA, please review our Supplemental Privacy Disclosure for California Residents.

11 Age limit

Under our Terms of Service, you represent that you are at least 13 years of age. However, we do not know the specific age of individual users of our Services. If you are under 13 years of age, please do not provide your personal data (including your name, address, telephone number, or email address) to us or use the Services to make your personal data available to others.

If we discover that we hold personal data relating to a user under 13 years of age, we will take appropriate measures to ensure that we process that data according to the requirements of applicable laws and regulations or promptly delete the data from our records. If you have reason to believe we hold personal data relating to a user under 13 years of age, please contact us.

12 Changes

We may update this notice from time to time, for example due to changes in our operations or the legal obligations that apply to us. Updates will be made available here. We may also inform you of any changes by other means that are appropriate to the significance of the changes.